Template

Launch QA checklist for agency handoff

Use this launch QA checklist to review published client pages, document handoff checks, and choose which URLs should be monitored after launch.

Best for
Agencies launching and handing off client websites
Use when
Use a checklist before agency client handoff
Reviewed

What PixelWatch covers

Grounded in current product capabilities: monitored URLs, screenshots, visual diffs, alerts, and history.

Handoff to monitoring

The checklist helps agencies decide which launched client pages should become monitored URLs.

Post-launch review

PixelWatch supports monitored URLs, full-page screenshots, visual diffs, alerts, and history for follow-up.

Copyable launch QA checklist

Use this table for agency client handoff checks and to decide which launched pages should become monitored URLs.

Launch areaClient handoff checkWhat to verifyMonitoring decisionOwner
Final published URLsConfirm each client-facing URL loads from the public domainHomepage, service pages, landing pages, app entry pages, and handoff linksMonitor pages that clients, buyers, or campaign traffic will revisitProject lead
Hero and primary CTACheck headline, proof, CTA label, and first-screen layout on desktop and mobileApproved copy and screenshot of the final page stateMonitor if a visual change would affect client approval or conversion reviewQA owner
Forms and booking pathsSubmit or inspect the public form, booking link, or contact path used in handoffSuccessful test note and visible confirmation stateMonitor the source page if broken layout or copy drift would hide the pathAccount owner
Responsive page reviewReview key sections on desktop and mobile before the handoff note goes outScreenshots for the page states the client is likely to inspectMonitor high-value pages where layout shifts create support workQA owner
Content and asset approvalCheck final images, logo use, proof blocks, links, and approved client copyClient-approved reference note and current screenshotMonitor pages where edits after launch would create client confusionContent owner
Post-launch watch listChoose the pages that should become monitored URLs after launchReason each URL matters and who reviews future changesAdd to monitoring, keep manual, or exclude from the watch listProject lead

Completed handoff packet example

Use the checklist to create a small handoff packet: public URLs, baseline evidence, watch list, and owner path.

Handoff item Completed example Review outcome
Final URL list Homepage, services page, campaign landing page, and booking page are listed with exact public URLs. The agency knows which pages the client can inspect after handoff.
Baseline evidence Desktop and mobile screenshots are saved for the pages most likely to be reviewed after launch. Later visual changes can be compared against the approved state.
Watch list Campaign page and booking page are marked for monitoring because visible drift would affect follow-up work. The post-launch review starts with high-risk pages instead of every route.
Owner and outcome path QA owner reviews diffs; project lead decides whether to fix, confirm, or update the client. Alerts and history lead to a decision instead of a loose screenshot note.

When this handoff checklist helps

The launch QA checklist is designed for the moment when an agency is moving from build mode into client handoff and post-launch care.

Before the client gets the final link

Run the checklist after the public URL is ready and before the handoff message tells the client the page is final.

After platform or CMS edits

Use it when a client site changes after launch and the agency needs a practical review pass before closing the task.

When setting up a care plan

Use it to decide which client pages deserve ongoing visual monitoring instead of occasional manual checks.

Handoff review flow

Keep the launch pass tied to real client risk: the pages they will inspect, the paths visitors use, and the URLs the agency should keep watching.

  1. 1

    List the launched pages

    Start with the exact public URLs the client, campaign, or internal team will use after launch. Keep redirects and preview URLs out of the handoff list.

  2. 2

    Review the visible promise

    Check the hero, CTA, form path, navigation, proof, and client-approved copy because these are the page elements clients usually inspect first.

  3. 3

    Name monitored URL candidates

    Flag pages where a missed visual change would create client support work, campaign risk, or confusion during reporting.

  4. 4

    Assign the post-launch reviewer

    Each monitored page needs one person who reviews changes and decides whether the agency or client should respond.

Pages to consider monitoring after launch

Choose monitored URLs based on client risk, not page count. Start with pages where visible drift would create support work or weaken a live campaign.

Homepage and service pages

Monitor pages that carry the agency handoff narrative, client positioning, or high-value navigation paths.

Campaign and paid landing pages

Monitor pages tied to live traffic where a visible change could affect lead quality, campaign reporting, or stakeholder confidence.

Booking, contact, and demo pages

Monitor the pages around critical conversion paths when layout or content drift would be expensive to miss.

Connect launch QA to agency monitoring

Webflow teams can apply this workflow to Webflow agency QA, while Bubble teams can use it for Bubble agency QA after launch.

Website QA checklist

Use the broader checklist when the launch review needs more page-quality coverage.

Visual diff tool

Inspect before-and-after screenshots when a monitored launch page changes.

Common questions

What should agencies check before client handoff?

Check the final public URLs, hero and CTA, forms or booking paths, responsive layout, approved content, and the list of pages that should be monitored after launch.

Which launch pages should become monitored URLs?

Start with homepages, service pages, campaign landing pages, booking pages, and other client-facing URLs where visible drift would create support work or reporting risk.

Start with the pages that matter most

Add a URL, let PixelWatch check it daily, and review the visual history when something changes.